Scalable vs non Scalable prospecting for realtors

December 21, 2022

Scalable prospecting refers to marketing and sales techniques that can be easily replicated and expanded upon, while non-scalable prospecting refers to techniques that require a more labor-intensive and time-consuming approach.

Scalable prospecting techniques, such as creating content and sharing it on multiple platforms, allow realtors to reach a larger audience with less effort. For example, by creating a blog post or video about a specific topic in the real estate industry, a realtor can share that content on their website, social media accounts, and email newsletters. This allows them to reach a wider audience with a single piece of content, rather than having to create new content for each individual platform.

On the other hand, non-scalable prospecting techniques, such as door knocking or cold calling, require a more hands-on approach and can be time-consuming and labor-intensive. For example, door knocking involves physically going door to door to promote a product or service, while cold calling involves reaching out to potential clients by phone without an existing relationship. Both of these techniques can be effective, but they require a significant amount of time and effort to implement and may not be as effective at reaching a larger audience.

Overall, scalable prospecting techniques are generally more efficient and cost-effective for realtors, as they allow them to reach a larger audience with less effort. However, non-scalable techniques can still be effective in certain situations and may be worth considering as part of a comprehensive marketing and sales strategy.

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